7. First Presentation to Clients. With ten ideas developed, I put a PDF on my website for my clients to review. I'm using black and white for now, so that we aren't distracted by colors. The logo needs to work in many different applications, so it's important to make sure it will be legible at any size. My clients choose the logo they like best: number 7, which is also my own favorite. I think it's a good decision. 9 and 10 are close runners-up to me, but when I do a trademark search on the US Patent Office website, I find too many similar logos, so I'm glad we're going with #7.
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